Can you be taught how to be creative? This Peru startup thinks so

By May 16, 2018


Creativity is an incredible talent which can be recognized throughout mankind all over the world. No matter where you are from or what you know, everyone has the ability to exhibit some level of creativity in one form or another. Many large organizations know this, which has led to huge hit campaigns which encourage consumers to create content for them. This allows them to tap into a huge pool of creative talent, far bigger than all the creative employees at their disposal.

For one Peruvian startup, creativity isn’t just the key to a successful advert, but can also be considered the foundation of an industrious career. Crehana, an online training platform for creative professionals, today announces the launch of Crehana Careers. The new bundle of online courses is designed to educate the next generation of digital professionals on in-demand creative skills, such as graphic design, digital illustration, 3D modeling and motion graphics.

Since 2015, the Peruvian company has raised $2 million in funding and revolutionized creative education for Latin Americans by providing them with a project-based learning platform to dive head-first into the digital world. The platform’s short, practical courses are designed specifically for aspiring creative and digital professionals to learn the necessary skills to succeed with modern technology. Now, with the launch of Creative Careers, Crehana is offering these professionals the ability to specialize in a particular area and develop their own career paths.

Crehana Careers are aimed at digital professionals who want to enhance their skills or increase employment opportunities. Using a new methodology, the courses give professionals control over when and where they want to learn. It is designed not only to simplify the learning process but also to help students accomplish their goals in a shorter amount of time. Each career has five modules with two to three courses of three hours in length. By investing just eight hours/week for four months, students can finish a career, and leave fully equipped with the skills to succeed in the real world.

The online classes are taught by the best industry professionals, alongside designated tutors who will guide the students’ progress and help them build a competitive portfolio. After completion of the course, all students receive a certificate and recommendations. Even more, through its hiring partners program, Crehana has developed agreements with top creative agencies in the region, in order to offer job placement opportunities to top students.

“This year our goal is to really focus on student success. The launch of Creative Degrees will provide students with the latest skills and knowledge needed to prepare them for the fast-paced and challenging world of digital creatives,” said Crehana CEO Diego Olcese Diaz.

As a Latin American startup, Crehana operates in the same environment as the region’s $2.1 billion online education industry, with the important mission of driving educational change and progress for the region’s more than 600 million individuals. On top of its headquarters in Lima, the company has footprints in strategic Latin American locations like Mexico, Argentina and Colombia, as well as Spain.

Despite its huge working-age population, the region currently has a serious vocational and technical skills shortage. Approximately one-fifth of young Latin Americans – some 30 million people – are not employed or engaged in education or training. Moreover, traditional education rarely allows students to focus on specific technical or high-level trade, leaving many without a clear pathway into a profession. Yet Latin America has still emerged as a popular software outsourcing hub, and with Crehana’s help, it will become a hotspot for other digital skills too.

With Crehana Careers, prospective employees in Latin America will now have more affordable access than ever to focus on the skills demanded in global markets. The educational platform also helps students develop the portfolios required for most junior digital design, graphic, or illustration roles – only without the lengthy degrees or expensive education that is typically entailed.

“To become a successful digital creative, students have to practice their skills. Our Creative Careers’ methodology is designed to turn theory into action, and help students develop a substantial portfolio of work from the get-go, rather than feeding them with general information,” added Olcese.

*This article originally appeared in our sister site LatAm Tech